With this Instagram Image Size guide, Instagram scheduling software Later.com secured a top organic position, no doubt putting them on the radar of many ‘grammers.
I recently needed a reminder of the current best practices for Instagram image dimensions and formats. I went with the first organic result, which took me to this detailed article, produced by Later:
Guides are a well-used and effective SEO strategy
I quickly got the info I needed, but stayed a while to appreciate the effort that had been put into getting this guide to the top of the search results.
It’s long. It’s specific. There are engaging examples (in the form of embedded Instagram posts) throughout. There’s even an infographic.
Producing a guide of this magnitude can require considerable resources, but it’s almost always worth it.
Although it takes a while to get there, a top organic position in search can be a dependable source of leads, quickly recovering its production cost and continuing to deliver returns long after.
Guides also win trust
Whilst this is a very helpful guide, the punchline is of course this:
Want to make sure your Instagram feed always looks its best? Join Later to plan, preview and schedule your posts — for free!
Inevitable: Sales line at the end of the guide.
By the time the reader gets to this line, chances are, they’re already so endeared to the Later.com brand for generously sharing all of this helpful advice, that they don’t mind being sold to. In fact, it feels useful just like the rest of the article.
This is another, less touted advantage of creating comprehensive, helpful content: it sets the tone for all further engagement, casting the brand in a glowy, positive light.
If it doesn’t help to nudge the reader over any initial doubts about purchasing, it certainly helps with recall later.
I’m not a prolific instagrammer and Later hasn’t really been on my radar. But now that they are, and I might be back to sign up.
Comments by Melissa Byleveld